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Merchandising

A unique strength of Gordon & Gotch is our dedicated high calibre field team with excellent market coverage, frequency of calling and in-store relationships. With such a decentralised market, merchandising is vital in New Zealand and Gordon & Gotch recognises this by investing in the largest field team in New Zealand, with the widest reach.  

Our field team’s duties include the selling in of new products, competitor feedback, booking and placement of displays, and ordering of new stock.  Gordon & Gotch is also the only distributor to invest in electronic reporting, using electronic pens to capture and report information more quickly.